NIO's New Brand, ONVO, to Debut on May 15th

May 9, 2024, Hefei, Anhui - NIO announced at the ceremony celebrating the production of 500,000 vehicles that its second brand ONVO will make its global debut on May 15, the International Day of Families. 

The brand name ONVO stands for "On Voyage", and the literal translation of its Chinese name ("Le Dao") is "Path to Happiness", representing the brand vision of creating "happiness on every path we travel with family". Targeting the mainstream family market, ONVO is committed to proving family users the best brand and product experience. 

ONVO boasts the mature and reliable systems for design, R&D and manufacturing. Upon its founding, the brand already had a comprehensive sales and service network, and an expansive recharging network which is extremely important to electric vehicles. Born with well-established system capabilities, ONVO is set to satisfy the needs of more family users. 

According to the company, ONVO's first model L60 is a family-centric smart BEV priced around RMB 250,000, in the same segment as Tesla Model Y, and it will redefine the standards of family cars.

About NIO

NIO is a global smart electric vehicle company. Founded in 2014, NIO has been committed to shaping a joyful lifestyle by offering high-performance smart electric vehicles and ultimate experience. Nine years into establishment, NIO is one of the leading companies in the global premium smart electric vehicle market, and also the first car company listed on the NYSE, HKSE and SGX. 

Aiming to foster its own research and development capabilities for core technologies, NIO has developed NIO Full Stack, a collection of 12 technology domains, including chips and smart hardware, battery system, electric drive and high-voltage system, vehicle engineering, vehicle operating system, vehicle connectivity, assisted and intelligent driving, smart cabin, smart power, smart manufacturing, artificial intelligence and global digital operations, which has made possible the industry-leading products, such as SkyRide Chassis System, NX6031 LiDAR control chip, and NX9031 5nm AD chip. As of March 31, 2024, NIO had filed and obtained more than 8,700 patents worldwide. Currently, NIO has R&D centers and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, San Jose, Munich, Oxford, Berlin, Budapest and Singapore. Its sales and service networks also have an expansive reach in over 300 cities in China, Norway, Germany, the Netherlands, Sweden and Denmark.

At present, NIO has eight smart electric models in its lineup, including the flagship SUV ES8, flagship coupe SUV EC7, mid-large SUV ES7, flagship sedan ET7, all-round SUV ES6, coupe SUV EC6, mid-size sedan ET5 and mid-size tourer ET5 Touring. In December 2023, NIO's executive flagship ET9 made its global debut, and the delivery is expected to start in 2025. As of April 30, 2024, NIO delivered a total of 495,267 vehicles, leading the premium battery electric vehicle segment priced above RMB 300,000.

In addition to the state-of-the-art smart electric vehicle technologies and experience, NIO has introduced various innovative service models, featuring NIO Power, NIO Service, Battery as a Service (BaaS), flexible battery upgrade plan and NIO Certified which is NIO's pre-owned vehicle program, to offer an ultimate service experience throughout the product lifecycle. NIO is the car brand that owns and operates the most charging piles and Power Swap Stations in China. By the end of April, NIO had installed 2,454 Power Swap Stations and 22,138 chargers, and connected with over 1.5 million non-NIO chargers worldwide. Its battery swap network runs through 13 trunk expressways and 11 city clusters in China. Moreover, NIO has partnered with Changan Automobile, Geely Holding, JAC Group and Chery Automobile in battery swap to jointly promote the development of the battery swap network and industry standards.

Adopting the direct-sales model, NIO offers a series of comprehensive services seamlessly via the NIO app. Combining online and offline touch points, such as NIO House and NIO Space, as well as NIO users' exclusive radio program NIO Radio and the lifestyle brand NIO Life, NIO has created a community that starts from and goes beyond the car, where users to share joy and grow together.

Media Contact: 

Emma Hai

emma.hai@nio.com